Why Choose Us

About Us

  • Why
    We want to educate as many everyday Australians as we can, to think differently about money and finance, and help them create real financial security and real financial independence for themselves and their families.

  • How
    We do this by helping them understand how money and money markets work. We work with our clients to design simple step by step programs that are easy to understand and then work with them over the long term to implement.

  • What
    We help people pay off debt faster, save thousands of dollars in interest, cut years off mortgages and help build passive income streams that will eventually replace their salaries.

Who We Are

PWF are a client centred organisation.

The company’s prosperity and longstanding are directly attributed to its customers continuing to choose them as their preferred provider of financial services. While of course new clients are highly valued and welcomed into the PWF program – it’s PWF’s dedication to its existing client base that sets it apart.
 
The team at PWF boast decades of combined industry experience. The team have been hand-picked, each specialising in a specific area of finance and wealth creation. Every single person that joins the PWF program will receive personalised advice, that will perform and stand the test of time.

Meet The Team

Sally-Ann Benson

Sally-Ann Benson is the CEO and Founder at PWF. As an enthusiastic property investor and wealth creation mentor, Sally-Ann imparts decades of industry knowledge and experience to the team at PWF. Sally-Ann prides herself of having built an industry leading team of financial services professionals, that have helped thousands of customers since the company’s inception in 2004, to create wealth and financial independence.

Nicole Frankish

Nicole Frankish is our Group Operations Manager. Nicole started with PWF in 2010, she has had various roles within the business throughout this time which has enabled her to obtain a strong understanding of all aspects of the company. Nicole now oversees all aspects of the business to ensure the company values are delivered and client expectations are always met.

Tim McDavitt

Tim McDavitt is the Senior Investment Strategist. Tim has been a part of the PWF team since 2014 and has been mentoring and coaching clients for over 21 years in finance and wealth accumulation. Tim holds an Australia Credit License, Diploma in Financial Services and an MBA specialising in Finance which enables him to provide the best strategic financial advice to clients. Tim prides himself on his customer service, ensuring all clients receive regular follow up. Tim has changed many clients financial futures since they joined the PWF program.  

Ken Bralow

Ken Bralow is the PWF Senior Finance Consultant. With over 10 years of experience in the lending and finance industry, Ken specialises in helping PWF clients to find tailored solutions to their individual finance needs. Ken can assist with everything from re-financing, debt consolidation or investment lending.

Spencer Cowell

Spencer Cowell is the PWF In-Home Consultant. Spencer spends his weeks meeting with clients in their home at their convenience. Spencer has worked in the property industry for many years and loves to help improve his clients financial futures whilst always ensuring they receive the best possible service

Kelly Hockenhull

Kelly Hockenhull is the PWF Contracts & Stock Coordinator. Kelly’s job is to make sure that every client that chooses to invest in property using the advice of the PWF team, finds the best investment available to them. Kelly spearheads PWF's property team, who have connections with the best builders and developers Australia wide.

Emma Dakin

Emma is the PWF Sales & Marketing Manager. Emma has extensive experience in the sales industry. Her deep knowledge of intricate sales and marketing techniques ensures that PWF clients are given the very best start to their engagement with PWF.

Sue Fry

Sue is the PWF Customer Care Consultant. Sue routinely liaises and interacts with PWF's clients; updating them on their progress, assuring them along their journey, and informing them of PWF's latest campaigns and projects.

As a natural communicator, Sue is the primary point of contact between PWF and our clients, and prides herself on professionalism with her clients. Sue guarantees that people who work with us are having a positive experience./span>

Kelly Hockenall

Kelly Hockenhull is the PWF Property Acquisitions Coordinator. Kelly’s job is to make sure that every client that chooses to invest in property using the advice of the PWF team, finds the best investment available to them. Kelly spearheads PWF’s property team, who have connections with the best builders and developers Australia wide.

Spencer Cowell

Spencer Cowell is the PWF In-Home Financial Consultant. Spencer spends his week meeting with the PWF clients - in their home and at their convenience – to ensure that PWF can provide its services to everyday, working Australians, that are not flush with spare time. Spencer ensures that the PWF team can maintain their commitment to servicing everyone in their varying situations, during or even after business hours.

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