People first. Always.

Hello, we’re PWF…

We believe financial freedom isn’t just for the wealthy.

It’s for anyone brave enough to take that first step.

For the first-home buyers scared they’ll get it wrong. For the young families wondering how they’ll ever get ahead. For the professionals juggling debt, dreams and doubts. For everyone who lies awake at night thinking:

“Am I doing enough?”

Money shouldn’t feel confusing. Planning for your future shouldn’t feel overwhelming. And you shouldn’t have to face it alone.

We don’t believe in jargon. We don’t believe in one-size-fits-all advice. And we definitely don’t believe in handing you a pile of paperwork and wishing you luck.

We believe in walking beside you. Hand-in-hand. Step-by-step. From your first time meeting us… to your first set of keys… to your first tenant… and right through to your second, third or fourth property with us.

Because wealth isn’t built in one giant leap. It’s built in moments - small, smart, brave decisions stacked over time.

We believe in giving you clarity when everyone else gives you complexity. We believe in real conversations, honest advice and unwavering support.

This is your life. Your money. Your chance to create freedom - not just for yourself, but for your family and your future.

And we’re here for it. We’re here for you. Every step of the way.

A smiling man with a mustache, wearing a light purple checked shirt, sitting indoors against a white paneled wall.
A smiling man in a white shirt sitting on a colorful patterned sofa in a modern, cozy lounge or bar area with bottles of wine or spirits on shelves behind him.
A woman with red hair sits on a multicolored patterned couch, smiling and crossing her arms, wearing a cream-colored pinstripe suit and a black top, against a plain purple wall.

Meet our team

Sally-Ann Benson / CEO

Mitch Nancarrow / Senior Investment Strategist

A woman with long red hair, wearing a white turtleneck and gray pants, sitting on a pink armchair and smiling.

Tim McDavitt / Senior Portfolio Manager

A young man with glasses and dark hair, smiling in a suit, sitting indoors with colorful patterned seating and a dark wall background.

Elanor Ozturk / Head of Property

A woman with long blond hair smiling while sitting on a colorful, geometric-patterned sofa with gray pillows in a room with a gray wall and a bookshelf.

Sheng Xu / Head of Technology

A woman sitting on a pink chair in a modern living room, wearing a striped shirt, black skirt, and pink shoes, with a mirror and bookshelf in the background.

Yowlyn Berney / Head of Sales

Renee Williams / Head of Marketing

A woman with long dark hair and glasses sitting on an orange couch in front of a window, smiling at the camera.

Rik Taylor / Senior Investment Strategist

Our PWF team also includes:

Head of Operations: Fatima Zanoria

Financial Controller: Mustafa Ozturk

Call centre consultants: Martin De Perio, Sam Wilson, and Carina De Paz

Lisa Tiburcio / Contracts & Client Coordinator

Spencer Cowell / Sales Consultant

Bradley Smith / Sales Consultant

Amelia Connor / Head of Finance (Credit Connection)

PWF. Your financial partner, every step of the way.

Let’s get started on your new financial journey.

Get Started Today